Monday, February 11, 2008

Direct Mail - Lead Generation Method - 1

Insurance Lead management we are talking here in our post. Insurance software like agency management software, insurance crm software, and insurance sfa software is available in market to help businessman to do their business in better way. Insurance Lead Generation methodology we talked in our last post. Today we are going to talk about Direct Mail as part of Lead Generation method.

Direct mail, also known as junk mail, admail or bulk mail, is a form of marketing in which communications are sent to customers using the postal service. It forms the most common type of direct marketing.

Direct mail includes advertising circulars, free trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries.


ref: agency management software, wikipedia , Lead Generation software , Insurance Software

2 comments:

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