- Advertising
- Customer inquiry or response
- Inquiry captured
- Inquiry filtered
- Lead graded and prioritized
- Lead distribution
- Sales contact
- Lead nurturing or retention
- Sales result
The lead flow process can become enormously complex as customers and sales professionals begin to interact. These various interactions and subsequent actions can create a variety of scenarios, both productive and counter-productive. This exponential number of scenarios can provide for numerous opportunities to mishandle leads in such a way as to reduce their value. Managing these scenarios is the function of lead management.
