Lead Generation we are talking here. For any business lead Generation is very much important part of it's marketing management. Businessman are using lead generation software to deal with their lead management. for example, in insurance market there are insurance crm or insurance softwares available with lead management tools. We talked Direct Marketing in our last post. Today we are going to talk about E-mail marketing as tool for lead generation.
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to
- Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
- Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
- Adding advertisements in emails sent by other companies to their customers.
- Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)
ref: Insurance Software, Insurance crm & sfa software, wikipedia
