Lead Generation we are talking here. we talked how lead generation works in our last post. Lead Generaion is part of crm software. Any good agency management system must have crm software and lead generation as part of it.
Although there are several methodologies and implementations, each involves one of two primary rendezvous strategies: Broadcast or Concentration.
Broadcast involves communicating to a broad set of candidates with the expectation of a statistical response back to the marketer. Advertising is a classic example of broadcast marketing rendezvous.
Concentration involves identifying and creating situations that concentrate well-matched candidates into a broadcast-effective set. Market segmentation and trade shows are classic examples of concentration-marketing rendezvous strategies.
ref: agency management system, insurance lead generation software, wikipedia
Saturday, February 2, 2008
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Hi,
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