Lead Management Software we are talking here. Lead Management is part of any Agency management System. We talked about Lead flow in our last post. Today we are going to talk about Lead Generation.
Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Often lead generation is associated with marketing activity targeted at generating sales opportunities for a company's sales force. Therefore a lead is correctly described as information regarding or provided by a consumer that may be interested in making a purchase. Whereas, generation is one of a myriad of activities that may produce that information and perceived interest.
we talk more about Lead Generation in our next talk.
ref: wikipedia, agency management software
Friday, January 11, 2008
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