Optimizing Lead Management

As larger vendors work with partner organizations such as distributors (see distribution (business)), resellers, brokers and other channel partners, those vendors often distribute leads to their respective partners to provide a local contact to those prospects and also 'feed' partners with new business opportunities. Today there are two major methods for distributing sales leads to partners: Push or Pull.

PUSH The push method sends leads to specific partners assuming that those partners will follow up and work on those leads. The challenge with 'push' is the fact that often the local sales people may not be able to react immediately for various reasons: not available, busy, on vacation... Many large vendors report disappointment when asked about their lead follow-up rate through partners after the leads where pushed out to those partners.

Pull The pull method was invented and patented by a German Engineer, Axel Schultze, who was frustrated with the lead follow up results of the push method and decided to let the available and motivated sales people 'pull' leads from an online available system. Patent was granted by the US Patent Office in May 2006. The pull method became widely accepted in the high tech industry where thousands of resellers from companies including Avaya, Nortel, Juniper and others distributed leads that way. The PULL Method became superior over the PUSH method, and lead closure rates grew on average by 300% as white papers from BlueRoads indicate.

Ref: Wikipedia

House Renovation

I was planning to have my house renovated. And I want that all my things there are new. I hired and interior designer to design my house. I told him that I already have a curtain because my sister from the America gave me sets of that. But my interior designer told me that curtains is an old one; the popular now is the wood blinds. Since he knew about the designing, I followed him.

There are several window treatments that are available in the market right now and among them, the blind is probably the most popular of them all. In the past, choices of material, color, and sizes had been limited for blinds. This is no longer the case now. My designer goes along with me to a mall to help me choose the best one.

When we are in the mall, we saw different kinds of wood blinds. They are all beautiful. What we did is we called one representative to give us information of all the blinds which was displayed there. He started showing us the “Holland blinds” and it is also known as roller shades. It can be pulled down to roll the window blinds. Then he showed us the “vertical blinds”, have slats made of plastic, metal or stiffened fabric hanging from a track on its one end.

The horizontal slats have a 90 degrees rotation for allowing light to pass or can be fold up to either side of the window or doors. They also called as track blinds. Then he showed us the last which is the “venetian blinds” this are slatted blind having either a plastic or metal composition. There are also available slats made of wood pertaining to wood or bamboo blinds. The slat width ranges from 50 to 120mm but the most common width is 50mm.

We decided to stop from there because my designer would like to see if which one of there is perfect for my house.

Advantages of Email Marketing

E-mail marketing (on the Internet) is popular with companies for several reasons:

• A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
• An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
• An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
• E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
• Advertisers can generate repeat business affordably and automatically.
  Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
• Over half of Internet users check or send e-mail on a typical day.
  Specific types of interaction with messages can trigger (1) other messages to be delivered automatically, or (2) other events, such as updating the profile of the recipient to indicate a specific interest category.
• E-mail marketing is paper-free (i.e., "green").

ref: wikipedia, insurance software,

E-Mail Marketing - Lead Generation Method -2

Lead Generation we are talking here. For any business lead Generation is very much important part of it's marketing management. Businessman are using lead generation software to deal with their lead management. for example, in insurance market there are insurance crm or insurance softwares available with lead management tools. We talked Direct Marketing in our last post. Today we are going to talk about E-mail marketing as tool for lead generation.

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to

• Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
• Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
• Adding advertisements in emails sent by other companies to their customers.
• Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)

ref: Insurance Software, Insurance crm & sfa software, wikipedia

Direct Mail - Lead Generation Method - 1

Insurance Lead management we are talking here in our post. Insurance software like agency management software, insurance crm software, and insurance sfa software is available in market to help businessman to do their business in better way. Insurance Lead Generation methodology we talked in our last post. Today we are going to talk about Direct Mail as part of Lead Generation method.

Direct mail, also known as junk mail, admail or bulk mail, is a form of marketing in which communications are sent to customers using the postal service. It forms the most common type of direct marketing.

Direct mail includes advertising circulars, free trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries.


ref: agency management software, wikipedia , Lead Generation software , Insurance Software